The iPhone 16 Pro, Google Pixel 9 Pro and Samsung’s Galaxy S25 Ultra are all among the best phones you can buy right now and all offer a huge lineup of amazing flagship features. From lightning-fast performance and big, vibrant displays to camera setups that give professional cameras a run for their money, these elite handsets represent the pinnacle of today’s mobile technology. It’s no surprise then that they come with sky-high prices to match their flagship status. That means they’re out of reach for many of us — or are simply unnecessary for those of us who simply want an all-around device for everyday use.
Read more: Best Phone to Buy in 2025
Whether you’re looking for the best phone out there or a more affordable option, like the Google Pixel 8A, you’d think the vast number of choices would make shopping simple. But the reality is that sometimes all the options make it more confusing.
To help you cut through some of the jargon and spend your money sensibly, I’ve put together tips for buying a phone.
In general, performance lines up with cost. The very latest, greatest technology usually comes at a premium. Flagship phones pack the best cameras, the most powerful processors and may even sport cutting-edge tech like foldable displays. The high prices mean that these phones are worth considering only by those who want the absolute latest tech in their pockets.
Not everyone needs such top tech, however, or may simply be unwilling to spend the $1,000 or more typically required to get it. Luckily, the midrange sector of the phone world has been one of the fiercest battlegrounds for companies to compete in, resulting in some amazing phones that won’t break the bank. Features like wireless charging and cameras with multiple lenses that were once the domain of flagships are now commonplace on midrange phones.
Even budget phones will still offer decent camera quality and enough power for you to enjoy all of your everyday web browsing, WhatsApp-ing and Instagramming.
All phones have gotten steadily bigger over the last few years, with the iPhone 16 Pro Max measuring a whopping 6.86 inches and the Galaxy S25 Ultra coming in at a chunky 6.9 inches. Small phones aren’t that common anymore, with almost no phones measuring under six inches in size.
Apple killed off its iPhone Mini line, making the 2022 iPhone SE the smallest iPhone you can currently buy. On the Android side, the Google Pixel 8A’s 6.1-inch display makes it one of the better smaller phones, but even then, it’s hardly what you’d call tiny.
A phone remains safe to use only as long as it receives security updates from the manufacturer to protect it from hackers. In the past, this was a bigger concern since most phones were supported for just two or three years, leaving them with a short shelf life. Today, however, extended support has become a competitive feature, with Google now offering an impressive seven years of software and security updates on its latest phones.
It means the most recent Pixel 9 Pro will still be safe to use in 2031, while Samsung has promised a similar support period for its Galaxy S24 and S25 lines. Samsung’s Galaxy S20, released in 2020, received its final security update in 2024, however, so it’s important to confirm how long your phone of choice will be safe to use, especially if you’re buying an older phone on the used market. A longer support period not only gives you better value for money over the lifetime of the device, it’s also better for the planet, as it keeps older, but still usable phones out of landfill and reduces the number of new devices being made and shipped.
Camera features have been a major point for bragging rights in recent phones, with manufacturers always wanting a bigger, more exciting number, be it the number of megapixels or quantity of actual camera lenses. Three rear cameras are now common — a regular lens, an ultrawide lens and a telephoto lens — with even budget-focused phones packing multiple cameras.
Read more: Best Camera Phone to Buy in 2025
This is great, as more lenses mean more shooting options when you’re out and about. But that doesn’t mean that any multilens camera is as good as another. As with processor performance, the more you spend, the better the results you’ll typically get, with the absolute best cameras around usually being found on the most expensive flagships.
Look out for features like optical (rather than digital) zooms, night mode for better low-light images, and optical image stabilization. Sometimes these features might not be clear, and it’s not possible to judge a camera’s performance just by looking at the specs. If you really care about your phone’s photography skills, then take some time to look at the reviews and see how its camera performs before you spend your money.
Most phones, from the budget end through to elite flagships, can last most of a day on a single charge. Bigger phones might have bigger batteries, but they also have bigger screens and often more powerful processors, so they suck that extra juice down quickly. Few phones will give you more than a day of use. Here are some things to keep in mind:
Top-end phones pack powerful processors along with 12GB of RAM or even more. It’s enough to make these phones run any task without breaking a sweat, but you don’t need to spend flagship level money to get great performance.
Most decent midrange phones offer enough power to handle all of your everyday needs. You’ll still be able to play almost any game from the Google Play store and edit your high-resolution photos in apps such as Snapseed or Adobe Lightroom. There’s little you could throw at most midrange phones that they wouldn’t be able to handle.
As you move into the budget end of the spectrum, that’s when you’ll start to notice some slowdown with things like gaming. More demanding 3D games might look more stuttery and may even unexpectedly quit. However, basic tasks such as sending emails, listening to Spotify and browsing Instagram shouldn’t be a problem.
5G is the latest standard that promises lightning-fast mobile data speeds when you’re out and about. While 5G coverage still isn’t everywhere yet, it’s widespread enough that you should absolutely look toward a 5G phone. And that’s easy, as almost all of them are, from top-end flagships down to entry-level budget phones.
The only reason you should consider buying a 4G phone now is if you’re looking at the used market and you’ve found a good deal on an older-generation model that will tide you over for a couple of years.
Most phones, even the budget ones, come with at least 64GB of storage, of which 10 may be taken up by preinstalled apps and the phone’s operating system. If you don’t plan on recording video, and gaming isn’t your thing, 64GB might be enough, but otherwise you should consider 128GB to be a safer minimum.
Higher-end phones — particularly those that can record high quality 4K video — offer capacities of 256GB or more. With that much space, you’ll barely need to think twice about having to clear out old files.
If the phone supports microSD cards then it’s a different matter, as you can pick up 32GB microSD cards (or bigger) for very little money these days and popping one into your phone will dramatically increase the amount of storage you’ll have access to. Unfortunately, expandable storage is a very rare feature on phones these days. However, most phones will support external storage over USB-C, so if you’re going on holiday and want to shoot a lot of high-resolution video, taking a small SSD drive to offload your footage to might be a good idea.
Many of these features are now common on phones at various price points and are worth keeping in mind when you’re shopping.
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