SIOUX FALLS, S.D. (Dakota News Now) – With Sioux Falls filled to the brim with people traveling in for basketball tournaments, local businesses are trying to get in on the action.

The March Madness Shop Hop is an effort to help bring traffic into those businesses by offering $1,000 for filling out a punch card.

Seasoned Style owner Christi Petersen came up with the idea and eventually got 14 shops on board with the idea.

Petersen said this is all to try and help increase visitors to those shops.

“While Downtown does get a lot of attention, some of the surrounding areas and the businesses don’t get as much of attention. So I wanted to plan an event where you have to travel around Sioux Falls and maybe discover some stores that you did not know before that they existed,” Petersen said.

The March Madness Shop Hop is happening until the end of March.

Participating businesses include:

• Seasoned Style
• Pasque Boutique
• Daylily Coffee
• Farmhouse Market
• Knotty Gnome
• Love Marlow
• Country ‘N More
• DART Boutique
• The Maker’s Circle
• AMC Collective
• Baking Up a Storm
• Sugar Palace by Emily
• Prime IV Hydration & Wellness
• Nekter Juice Bar

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