When it comes to PGA Tour television ratings, a little star power goes a long way. Factor in one of the world’s most iconic golf courses, and it creates the perfect storm.

On Sunday, Rory McIlroy’s triumph at Pebble Beach was by far the best event of the season in golf in terms of viewership.

The final round of the AT&T Pebble Beach Pro-Am averaged 3.3 million viewers. CBS reported that it was the most-watched PGA Tour final round on any network since the Players Championship last March.

With no NFL games being played during the bye week before the Super Bowl, the uptick in viewership isn’t necessarily a surprise. It is, however, a step in the right direction.

The ratings for the event were the best they’ve been since 2021. In a season where viewership has been down significantly, that’s an extremely encouraging sign for the PGA Tour.

There are few players who truly move the needle in golf but it’s clear that Rory McIlroy is one of those players, and last week’s rating is undeniable evidence that the blend of superstar athletes and legendary courses is the ultimate formula for success in golf.