To be clear, Shiels, who was a teaching pro in England before his golf instruction and equipment review videos exploded on YouTube, will not be competing in LIV Golf events. Instead, he will be filming content at every LIV Golf venue ahead of the league’s tournaments that will promote and show off the courses, players and atmosphere.

“I’m going to be making some unbelievable content at every single LIV Golf event,” Sheils said. Included in that content will be his popular “Break 75” challenges and videos that feature players like Jon Rahm, Sergio Garcia, Dustin Johnson and others off the course and away from golf. There are also plans for 5-man scrambles that feature Sheils and a LIV team trying to go as low as possible, along with two-vs-two matches with Shiels acting as the host.

On December 6, the PGA Tour announced the creation of a Creator Council comprised of social media stars like Bob Does Sports, Bryan Bros Golf, Erik Anders Lang, Fore Play/Barstool Sports, No Laying Up, Paige Spiranac, Roger Steele and Tisha Alyn who would help the Tour, “develop shared strategies for content development and fan engagement.” The announcement of Shiels, who was not named to that panel, becoming a LIV ambassador appears to be the upstart league’s answer to growing engagement and fans on the biggest social media platform.