Disclaimer: This is sponsored content. All opinions and views are of the advertiser and do not reflect the same of WFTS. Advertiser: Faire

Small businesses are more than just retail spaces—they’re the heartbeats of their communities. As the retail world evolves, local shops face exciting opportunities to thrive by embracing authenticity, connection, and the latest consumer trends.

Meaghan Murphy, small business cheerleader and author, joins us to share insights from the 2025 Faire Forecast, including how data is reshaping retail and why joy is the key to shopping this year.

For more information, visit Faire.com.