Quiet Golf, a contemporary golf-focused apparel and lifestyle company, has fittingly lived up to its name by letting its strategic actions, products and subsequent growth do all the talking for the budding brand.

Launched in 2022 by Christion Lennon, Diego Diaz and Raul Diaz, Quiet Golf has secured placement in retailers across the country, including Nordstrom, Revolve and Shopbop while collaborating on co-branded products and collections with the likes of Puma Golf, Holderness & Bourne and Seamus Golf.

As a result, Quiet Golf has witnessed double-digit growth year over year across sales as well as triple-digit growth year to date compared to last year in direct-to-consumer channels.

Looking to add lighter fuel to the fire and bring the brand to the next level, Quiet Golf today announced the successful closure of its seed investment round led by Old Tom Capital. Details of the fundraise were not disclosed. Quiet Golf will utilize the capital to expand its green-grass offerings as well as introduce a new line of performance-focused apparel next year.

“It’s the perfect time for us to scale it into the green-grass space,” Lennon said. “It’s something we’ve always thought about.”

The brand’s existing placements in nationwide retailers will serve as avenues to promote its lifestyle products, while expansion into green-grass locations and country clubs around the U.S. will provide complementary opportunities for its golf-focused collections and products.

Rather than having salespeople simply knocking on the doors of the top-100 country clubs “just selling the product,” Quiet Golf plans to take a more holistic approach to rolling out the brand and its upcoming green-grass collection launching September 2025 via collaborative popups, embroidery workshops and other activations.

“We looked at our trajectory and our growth and everything was great,” said Diego Diaz, co-founder and COO. “We were tackling all these lifestyle accounts, are in Nordstrom and have all these retail accounts, but we realized we want to be where golfers are at, where golfers are going and where the best golf is being played.”

As part of Quiet Golf’s strategic growth initiatives, the brand also welcomes Josh LeVine, former co-founder and CEO of fashion and lifestyle brand Frame, as co-CEO and advisor. LeVine’s experience will help Quiet Golf in brand development and scaling operations as it enters its next phase of expansion.

Quiet Golf also plans to unveil a “new identity” next summer at the 2025 PGA Buying Summit in Frisco, Texas.

“Just a little freshen up before the big day,” Lennon said.

The investment in Quiet Golf is another feather in the cap of Old Tom Capital, an investment holding company narrowly focused on deploying capital across the golf industry.

Old Tom recently announced its participation in Dryvebox’s latest funding round on Oct. 14. The second investment into the mobile golf simulator company, Old Tom was also joined by EP Golf Ventures, TMRW Sports and Golf Digest in the round.

Leading the seed round for Quiet Golf, Old Tom believes the brand is “poised to redefine the golf and lifestyle apparel market.”

“Their innovative approach to merging tradition with contemporary design has captured the spirit of a new generation of golfers,” Old Tom capital managing partner Evan Roosevelt said in a release. “We look forward to joining their board and supporting Quiet Golf’s strategic vision and growth trajectory as they continue to make waves in the industry.”