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Qatar shines as a top destination for sports and tourism, boasting world-class facilities and attractions that draw global visitors unforgettable experiences.

Qatar has recently become a leading destination for sports and tourism, due to the country’s investment in sports excellence and infrastructure improvements in both sectors.

A recent report published by a global accounting firm has highlighted tourism and sports as one of key sectors for Qatar as the country looks to grow and diversify its economy.“Qatar has become a leading destination for sports and tourism, leveraging strategic investments in top-notch sports facilities, like the FIFA World Cup 2022 stadiums and the Lusail International Circuit, and enhancing its tourism sector offering,” said Qatar Economy Watch 2024 report by PwC Middle East.

“This reflects the country’s commitment to using sports and tourism as engines for national branding and economic diversification. The nation’s commitment is evident with significant budget allocation to sports recently,” it said, adding that country’s sports investments globally such as Qatar Sports Investments’ acquisition of Paris Saint Germain has expanded its sports influence as well as the club’s value significantly.

Hamad International Airport sees a 25% rise in passenger traffic in the first half of 2024. Industrial growth drives economic diversification in Qatar. Doha is ranked the third safest city in the world.

“Locally, initiatives such as Aspire Academy and Aspetar hospital highlight Qatar’s commitment to nurturing local sports talent, leading to international sporting successes. Following its achievements in hosting major events, Qatar has focused on enhancing its tourism infrastructure and diversifying its attractions. This includes the introduction of the Hayya visa platform, airport expansion, and the development of destination resorts and cultural sites.” These efforts aim to increase the number of visitors by offering a mix of sports, culture, wellness, and sustainable travel experiences, aligning with national strategies to expand tourism appeal and showcase its heritage.

The report highlights Qatar’s successful experience in hosting major sports events as a valuable asset for other countries. “Qatar has gained invaluable expertise in sports event operations and execution by hosting global tournaments like the Asian Games 2006, FIFA World Cup 2022, and the Qatar Grand Prix. This expertise can be shared with future host countries through the establishment of a Centre of Excellence, which is designed to support countries throughout the entire value chain.”

“By sharing this expertise and knowledge in event management, Qatar will also catalyse improvements across other sectors, elevating tourism by enriching the visitor experience and broadening the country’s international appeal,” the report said.

As Qatar continues to expand its tourism offerings, cruise tourism stands out as an area with significant potential. Following the World Cup, Qatar has become a prominent cruise destination in the region, with the 2023-2024 cruise season attracting over 378,000 visitors aboard 73 cruise ships.