Qatar Airways Global Brand Ambassador and Wellness Advisor, Novak Djokovic, said: “It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”

Qatar Airways’ partnership with Novak Djokovic exemplifies their shared values of travel, wellness, and excellence. For Djokovic, seamless travel and a commitment to holistic well-being are key to maintaining his peak performance—values that closely align with Qatar Airways’ dedication to connecting people and fostering a culture of care for both passengers and employees. This partnership underscores the importance of prioritizing wellness and exceptional experiences to achieve success on a global scale.

Through this collaboration, Qatar Airways will leverage its extensive global network and premium branding opportunities to engage with Djokovic’s vast fan base. Exclusive initiatives will include unique activations at prestigious tennis tournaments, offering hospitality experiences for passengers and partners during Grand Slam events.

A key focus of the partnership will be to elevate the Qatar ExxonMobil Open, one of the most prestigious tournaments in tennis. Held annually since 1993, the event is now an ATP 500 tournament and is set to strengthen its position on the global tennis calendar. With Djokovic’s unparalleled influence and stature in the sport, this collaboration will amplify the tournament’s visibility, attract top-tier talent, and broaden its international audience, further cementing its legacy as a premier tennis event.

In addition, the partnership will emphasize the shared commitment to wellness by introducing Novak Djokovic’s groundbreaking “Regenesis” Pod technology in Qatar. Designed to accelerate physical recovery and optimize performance, the Regenesis Pod is an innovative recovery solution for athletes and individuals alike. By bringing this cutting-edge technology to the region, Qatar Airways and Djokovic aim to redefine the future of wellness and recovery, allowing the airline’s staff and wider community to benefit from the latest advancements in sports science.

This collaboration further strengthens Qatar Airways’ already impressive portfolio of high-profile global sports partnerships, which includes FIFA, AFC, UEFA, Paris Saint-Germain (PSG), FC Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, Formula 1®, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC), European Professional Club Rugby (EPCR), the French Rugby Team, the British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and numerous other disciplines such as Australian football, equestrian sports, kitesurfing, motor racing, padel, squash, and tennis.