Qatar Airways recommits to PSG sponsorship through 2028 - Sportcal

Qatar Airways recommits to PSG sponsorship through 2028 – Sportcal

Posted by author January 27, 2025 World

Spread the love

PSG first partnered with Qatar Airways in 2022. (Christian Bruna/Getty Images for Qatar Airways)

Airline flag carrier Qatar Airways has renewed its commitment to French soccer side Paris Saint-Germain (PSG), extending its term as principal partner of the Ligue 1 champions through the 2027-28 campaign.

Qatar Airways will continue to adorn the front of PSG kits through that time, as well as training kits and warmup jerseys utilized across PSG’s calendar both in domestic and continental competition.

The airline will also continue to utilize prominent branding presence across PSG operations, social media and digital platforms, and at its 48,583-capacity Parc Des Princes stadium.

In addition, the pair will continue to collaborate on global advertising campaigns, and PSG will also have a presence across the airline’s portfolio of services and partners, including Qatar Airways Privilege Club, the official frequent flyer program of Paris Saint-Germain.

PSG first partnered with Qatar Airways in 2022 when it became the club’s primary sponsor – replacing Accor Hotels, which let its three-year deal come to a natural end at the conclusion of 2021-22.

The club is majority owned by Qatar Sports Investments (QSI), the investment fund which is in part backed by the Qatari state which naturally also owns Qatar Airways.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Sportcal.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Predictably, a number of Qatar state-owned brands are partners of PSG, including Visit Qatar, Qatar National Bank, sports medicine business Aspetar, and major international sports broadcaster BeIN Sports.

BeIN is also one of two main broadcasters for French soccer’s elite Ligue 1 competition, a fact that has drawn the criticism of others in the league that argue it allows PSG too much power and prominence relevant to the league’s other sides.

Other prominent partners of PSG include kit supplier NIKE, back-of-shirt sponsor Snipes, and most recently Austrian cryptocurrency brand Bitpanda.

Through the multi-year deal, Bitpanda is the Paris club’s premium partner, as well as its official crypto trading partner.

The tie-up involves branding assets at PSG’s Parc des Princes stadium, as well as “immersive digital integrations and exclusive experiences,” and player involvement in joint content creation.

For its part, Qatar Airways holds a number of prominent sponsorships across European soccer including with European soccer governing body UEFA covering its elite Champions League.