Airlines around the world are preparing for the festive season, and Qatar Airways has introduced its AI-powered “Qatar Airways Adventure” campaign with a holiday twist. As part of its new campaign, the Doha-based carrier aims to engage its passengers and create unique “memorable experiences” through personalized airline marketing tools.

Possibility of winning business class tickets

The new campaign lets participants create their own holiday-themed Qatar Airways
movie featuring fun characters like an elf, snowman, and gingerbread. Participants can make and share fun holiday-themed face-swap videos, adding an interactive element to the campaign.

Photo: Qatar Airways

To join in, they just need to find festive characters in certain scenes, star in their own adventure, and unlock a hidden reward in QVerse after creating their video. In the first move for the airline industry, the ad lets viewers seamlessly swap their faces or friends with the lead characters in the story.

Qatar Airways’ new AI-powered campaign highlights the airline’s latest marketing efforts, demonstrating that innovation doesn’t need to be extravagant – it just needs to make a connection with its target groups. Commenting on the holiday campaign, Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr Babar Rahman, said:

To engage more audiences, Qatar Airways is offering the chance to win two business class tickets by creating and sharing AI-generated festive videos. Those who want to participate and win must visit the campaign microsite at ai.flyqatar.com, generate their personalized holiday adventure, and share it on Instagram or TikTok with the hashtag #QatarAirwaysAdventure and tag @qatarairways.

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Qatar Airways business class product

The Middle Eastern carrier is recognized for its luxurious business class products, especially the QSuite. Indeed, the carrier’s business class products were recognized by the 2024 Skytrax World Airline Awards and other esteemed companies.

Photo: Carol Sun | Shutterstock

However, the business class
cabin of Qatar Airways varies depending on the aircraft type, and the QSuite is not available on every aircraft. QSuite can be found on four aircraft types, including Boeing 777-200LR, Boeing 777-300ER, Airbus A350-900, and Airbus A350-1000.

The Doha-based carrier currently operates a total of 225 aircraft, including 64 Boeing 777s, 58 Airbus A350s, 48 Boeing 787 Dreamliners, 28 Airbus A320s, 10 Airbus A330s, nine Boeing 737s, and eight Airbus A380 double deckers, as per Planespotters.net data.

The QSuite features fully enclosed private suites, offering passengers privacy and comfort. Each suite includes a fully lie-flat bed, and the innovative design allows the walls between suites to be adjusted, creating a shared space for families or colleagues traveling together.

Another standout feature is the “Do Not Disturb” mode, which ensures passengers enjoy uninterrupted rest. The airline also offers an on-demand, à la carte dining experience with gourmet meals tailored to individual preferences, prepared by top chefs.

The luxurious seating is paired with high-quality bedding and a personal amenity kit featuring exclusive products. For example, the Doha-based carrier now offers Dyptique face and body care products. In addition, the airline offers high-quality noise-cancelling headphones.

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