Nearly a quarter, 24%, of American consumers have stopped shopping at a favorite store because of their politics.

That’s a prime finding of a Harris Poll survey regarding how consumers are changing shopping habits in reaction to companies that have shifted public policies to mesh with the current White House administration.

More Democrats, 50%, are changing spending habits compred to Republicans, 41%, and Independents, 40%, according to a report at The Guardian on the survey’s findings.

The news comes on the heels of the Trump administration’s move to cancel diversity, equity and iclusion policies.

“Think of this as ‘laissez-faire consumerism’. Buyers aren’t boycotting, they’re just opting out,” John Gerzema, CEO of Harris Poll, told The Guardian. “Instead of demanding more, they’re simply disengaging with the marketplace and businesses who disappoint them.”