According to Plenty, while most vertical farms are limited to lettuces, Plenty spent the past decade designing a patent-pending, modular growing system flexible enough to support a wide variety of crops – including strawberries. Growing on vertical towers enables uniform delivery of nutrients, superior airflow and more intense lighting, delivering increased yield with consistent quality.

Every element of the Plenty Richmond Farm–including temperature, light and humidity–is precisely controlled through proprietary software to create the perfect environment for the strawberry plants to thrive. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room’s environment to the evolving needs of the plants – creating the perfect environment for Driscoll’s proprietary plants to thrive and optimizing the strawberries’ flavor, texture and size. Even pollination has been engineered by Plenty, using a patent-pending method that evenly distributes controlled airflow across the strawberry flowers for more efficient and effective pollination than using bees, supporting more uniform strawberry size and shape.

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“This farm is a model for the positive impact climate-agnostic agriculture can have and proof that vertical farming can deliver the crop diversity, scaled and local production needed to future-proof the global food system,” Arama Kukutai, Plenty CEO, said. “The Plenty Richmond Farm is the culmination of 200 research trials over the past six years to perfect growing strawberries with consistent peak-season flavor indoors year-round. Driscoll’s sets an incredibly high bar for the quality of its berries and we’re excited to join forces to consistently deliver an ultra-premium Driscoll’s strawberry year-round.”