Playbux CEO Sarun Vichayabhai predicts that movies, games and TV shows will one day be “far more interactive and personalized” than they are today.

The key to this evolution? Playbux’s so-called “real intelligence (RI)” technology. It combines artificial intelligence with more intuitive human traits, Vichayabhai tells Benzinga.

In gaming, for example, the tech will allow players to accumulate digital assets or rewards via play-to-earn or shop-to-earn opportunities. In the third quarter, Playbux users, on average, earned 257 Tether USDT/USD from free raffles and package sales.

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Playbux, backed by Visa Inc V, touts itself as the world’s largest X-to-earn platform, with over 700,000 users and some 19 million transactions since 2022. Below, Vichayabhai discusses the future of web3, how it will integrate with entertainment and the role he hopes Playbux will play as AI evolves.

BZ: What differentiates Playbux’s RI technology from other AI engines?

Vichayabhai: Playbux’s RI is designed to blend the analytical power of AI with more intuitive human traits, which sets it apart from conventional AI. Most AI engines focus solely on data-driven decisions, but Playbux aims to create interactions that feel genuinely personalized and emotionally resonant. The key difference lies in how RI adapts to users’ emotional states, preferences, and behaviors in real time, almost mimicking human interaction. 

BZ: How do you see RI evolving the web3 entertainment space?

I see RI becoming a central feature for creating more immersive and emotionally engaging experiences in gaming, social interactions and content creation. Over the next few years, it could enable dynamic storytelling, where movies, games and shows evolve based on audience interaction, making entertainment far more interactive and personalized than it is today.

BZ: What strategies or innovations contributed most to Playbux’s growth?

Playbux’s growth is due to a few critical innovations. One of the key strategies is our multi-faceted “earn” approach, allowing users to monetize various activities — be it gaming, shopping, or content creation. This diversification taps into different interests and keeps users engaged in the ecosystem longer.

They’ve also innovated by making the user experience seamless, with blockchain integrated but not necessarily visible. This makes the technology accessible to those who may not even understand Web3 concepts. To maintain this momentum, Playbux could continue refining this approach by expanding partnerships, creating more types of activities users can earn from, and exploring real-world value exchange such as allowing users to spend tokens earned on external platforms.

BZ: As Web3 emerges across entertainment, how will it transform movies, TV shows and video games?

Web3 has the potential to radically transform entertainment by decentralizing control and ownership of content. Movies, TV shows and games could become participatory experiences where audiences have direct influence, not only on the narrative but also on the financial success of projects through NFTs or token-based economies. It can enable creators to retain more control and foster deeper connections with their communities.

BZ: What role do you see Playbux playing in that shift?

Playbux could play a crucial role here by building a platform where users don’t just consume content but actively participate in its creation and curation. For example, imagine a game where players own their in-game assets, vote on future game developments or even co-create storylines. It’s this kind of interactivity and empowerment that could redefine the entertainment industry.

BZ: What are some of your biggest challenges while launching Playbux?

With over 27 years in tech, one of the biggest challenges in launching Playbux was likely the complex intersection of different technologies — blockchain, AI and gaming. It’s a new frontier, and navigating regulatory uncertainty, user adoption barriers and technical scalability issues are tough. Convincing a mass audience to embrace Web3 without fully understanding it remains a challenge.

However, the opportunities are vast. The convergence of AI and blockchain opens new doors for real-time ownership verification, decentralized governance models and new forms of entertainment. RI-powered platforms can drive hyper-personalized content in a decentralized world, giving both creators and consumers more meaningful experiences.

BZ: Given the rapid development in AI and blockchain technology, where do you see Playbux in the future?

In the next five to 10 years, Playbux could evolve into a major player in the decentralized entertainment industry. I see them scaling their ecosystem to tens of millions of users, with more diverse “X-to-earn” experiences spanning across not just digital but physical spaces (think augmented reality, digital fashion or in-person events). 

A key milestone would be successfully building out a decentralized content-creation platform where users earn from co-creating entertainment experiences in a fully tokenized economy. Another important goal will be staying at the forefront of AI advancements and ensuring Playbux’s RI technology leads in creating emotionally intelligent, personalized experiences for users.

What’s Next: The conversation around cryptocurrency and state policies will be further explored at Benzinga’s Future of Digital Assets event on Nov. 19.

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Image: Courtesy of Playbux