Grand Opening Celebration on Feb. 5 to feature free workouts and PF Black Card® amenities, prizes, onsite music and more!

KENT, Wash. (Jan. 24, 2025) –Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – announces the opening of its Issaquah club at 1810 12 Ave NW, Issaquah, WA 98027.

New members can join with no commitment for $0 down, then $24.99/month for the PF Black Card® membership, or $1 down, $15 a month for the Classic Card membership through Jan. 31.

An official grand opening celebration will take place Wednesday, Feb. 5, from 4 to 6 p.m. The community is invited to tour the club, work out for free, relax in the Black Card Spa®, meet Dubs – the University of Washington Mascot, sample complimentary refreshments, enjoy onsite music from WARM 106.9 hosted by Shellie Hart, and enter to win several exciting raffle prizes. The festivities also will include a ribbon cutting and $1000 check presentation to the Boys & Girls Clubs of Bellevue.

Located in Pickering Square, the 18,000-square-foot facility offers the following amenities in a hassle-free, non-intimidating environment: 

• 69 pieces of best-in-class strength equipment including free weights, expansive strength machines and plate-loaded bench presses, hack squats and a seated calf machine
• 62 state-of-the-art pieces of cardio equipment
• Free fitness training with a certified fitness trainer
• Dedicated stretching and abs area
• Training area equipped with the PF360 Connexus Functional Training System including TRX equipment, kettlebells and much more
• Black Card Spa® area for PF Black Card^® members featuring HydroMassage Loungers, Massage Chairs, Salon Grade Hybrid Tanning Beds, Beauty Angel Red Light Therapy and Recovery Lounger
• Numerous flat screen televisions
• Free WiFi
• TVs with wireless connections to all cardio equipment
• Fully equipped locker rooms with day lockers and showers

“Planet Fitness is the gym for all fitness levels, and we are excited to welcome the community in to grow stronger together at this new location,” said Bruce Edwards, CEO of CDM Fitness Holdings (CDM) – one of the largest developers and operators of fitness clubs under the Planet Fitness brand.  “Planet Fitness offers a high value membership and believes that everyone can get strong no matter where they are on their fitness journey. We encourage the local community to come check out our new Issaquah location and see what our unique, non-intimidating and Judgement Free environment is all about.”

In addition to the free fitness training, every Planet Fitness membership includes access to strength and brand-name cardio equipment, fully equipped locker rooms, and the free Planet Fitness App featuring hundreds of on-demand digital exercises. The balanced mix of cardio and strength equipment ensures members of all fitness levels have everything they need to meet their fitness goals, all in a comfortable, non-intimidating environment.

The PF Black Card® membership includes additional amenities, such as the ability to bring a guest every day at no additional charge, access to the Black Card Spa®, and access to 2,700+ Planet Fitness locations across all 50 states, among other benefits.

Planet Fitness Issaquah is open and staffed from 5 a.m. Monday until Friday at 9 p.m., and from 7 a.m. to 7 p.m. Saturday and Sunday.  For more information about the club or to join online, visit www.planetfitness.com/gyms/issaquah-wa, email issaquah@fitearth.com or call 425-395-7144. For more information about Planet Fitness overall, visit www.PlanetFitness.com or follow on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness) and TikTok (www.tiktok.com/@planetfitness).

Planet Fitness Issaquah is CDM’s 18^th club in the Seattle-Tacoma area. Based in Foxborough, MA, with an office in Kent, WA, CDM is an SBJ Capital portfolio company that owns and operates clubs in Auburn, Bellevue, Bonney Lake, Covington, Des Moines, Federal Way, Kent, Kent Valley, Marysville, Milton, Puyallup, Renton, Tacoma (Eastside), Tacoma (Fern Hill), Tacoma (West End), University Place and Woodinville.

“With the addition of the Issaquah club as an affordable and welcoming fitness option, we are excited to continue expanding throughout the Pacific Northwest,” Edwards added.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2024, Planet Fitness had approximately 19.7 million members and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About CDM Fitness Holdings

CDM Fitness Holdings opened its first Planet Fitness club in 2002 in Massachusetts and entered into one of the first exclusive area development agreements with Planet Fitness corporate. In 2011, CDM established the first marketing cooperative in the Planet Fitness system. Since that time, CDM has grown to 81 clubs in Massachusetts, Rhode Island, New Hampshire, Vermont and Washington state through new club openings and acquisitions and is now one of the largest operators of Planet Fitness clubs.

About SBJ Capital

SBJ Capital (SBJ) is a private investment firm focused on investing in founder and family-owned consumer and services companies. SBJ provides operational resources, strategic advice, domain expertise, and a partnership approach to realize the shared goals of entrepreneurs, owners, and management teams. SBJ was founded by an experienced team of professionals with a track record of growing companies both as principal investors and as operating executives. Please visit www.sbjcap.com for more information.