Planet Fitness will be opening to more locations in Central Jersey.
The gym franchise will join the tenant mix at Blue Star Shopping Center in Watching and Middlesex Corner in Middlesex Borough, according to Levin Management Corporation (LMC) which manages both properties.
Planet Fitness committed to 21,850 square feet at Blue Star Shopping Center. The 420,000-square-foot retail center on Route 22 is in the midst of a major, LMC-orchestrated redevelopment, with additional availabilities from 1,200 to 50,000 square feet.
At Middlesex Corner, Planet Fitness will fill half of the freestanding building formerly occupied by Acme at the Route 28/Bound Brook Road property.
Both new locations will be franchisee-owned by the same operator behind dozens of Planet Fitness gyms located in New Jersey and other markets.
Fitness concepts are active players in today’s retail landscape and significant traffic drivers for properties like Blue Star Shopping Center and Middlesex Corner, says Sidney Singer, LMC vice president of leasing.
“The last several years have seen an influx of boutique and affordable fitness concept leasing at LMC properties and nationwide,” Singer said in a news release. “Chains like Planet Fitness ― those that provide an affordable, high-quality fitness experience in a welcoming, non-intimidating environment ― have proven particularly successful at engaging consumers.”
Brad Wadlow is a staff writer for MyCentralJersey.com
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