Planet Fitness is leveraging its new plate-loaded strength equipment and exclusive membership deal to appeal to new members
Planet Fitness is offering a special deal to help fitness enthusiasts achieve their 2025 goals: join for just $1 down and $15 per month, with the promotion running through January 31.
The high-value, low-cost gym chain recently shared that it closed out 2024 with approximately 19.7 million members and opened 150 new clubs.
Planet Fitness also recently added new plate-loaded strength equipment, including the Magnum Supine Bench Press, Magnum Hack Squat and Seated Calf Machine, to over 1,700 clubs in an appeal to new and strength-dedicated gym members. Planet Fitness says it plans to expand the equipment to all locations by the end of the year.
“With our high-value membership and thousands of convenient locations, our Judgement Free community is the place to get stronger in 2025,” Planet Fitness national lead trainer Teddy Savage said. “Whether you’re aiming to build muscle, boost endurance or simply feel better, Planet Fitness is here to support you every step of the way and make this year your strongest yet.”
In celebration of the new equipment, Savage offers the following full-body dynamic strength circuit that maximizes results:
- Chest/Shoulders/Triceps Circuit (3 sets x 10 reps)
- Plate Loaded Supine Bench
- Resistance Band Chest Press
- Push-ups (modified push-ups)
- Quads/Glutes Circuit (3 sets x 10 reps)
- Plate Loaded Hack Squat
- Resistance Band Squats
- Squat Jumps
- Calves/Hamstrings Circuit (3 sets x 10 reps)
- Plate Loaded Seated Calf Raises
- Resistance Band Deadlifts
- Resistance Band Donkey Kicks (Left & Right)
The gym leader recently made two key appointments, bolstering its executive team with Chip Ohlsson as chief development officer and Brian Povinelli as chief marketing officer, as it prepares for what analysts predict will be a strong 2025 for Planet Fitness.
