Exec Edge hosted a fireside chat at the ICR Conference 2025 with Colleen Keating, Chief Executive Officer of Planet Fitness, Inc. (NYSE: PLNT). The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed the company’s strategic imperatives for growth, how the brand enhances its members’ experience to retain and increase membership in 2025, and more.

Watch the full recording:

About Colleen Keating

Colleen Keating joined Planet Fitness in June, 2024 as the Company’s Chief Executive Officer. Ms. Keating has over 30 years of leadership experience across hospitality, real estate, operations, and franchise management, most recently serving as Chief Executive Officer of FirstKey Homes. At FirstKey Homes, Ms. Keating led the strategic direction of the business, increasing operational efficiency and driving scalable growth. Prior to FirstKey Homes, she served as Chief Operating Officer of the Americas at InterContinental Hotels Group (IHG). Previously, she held various positions of increasing responsibility at Starwood Hotels & Resorts Worldwide, Inc., including Senior Vice President of Franchise Operations and Compliance, North America, and Senior Vice President of Operations, North Region. Ms. Keating studied business at Western New England University.

About Planet Fitness, Inc.

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness clubs in the world by number of members and locations. As of September 30, 2024, Planet Fitness had approximately 19.6 million members and 2,637 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.

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