There appears to be a new Peloton x LA Fitness partnership on the way.
LA Fitness is hosting a “LA Fitness x Peloton launch party” this weekend.
The event is taking place in California, on Saturday, February 15th. This will take place at two different LA Fitness locations: the Irvine East location, as well as the Downey Firestone location.
Adrian Williams will be at both of these events teaching a live bodyweight strength class.
He will be teaching at 9:00am ET at the Irvine East LA Fitness, and then at 11:30am ET at the Downey Firestone location.
Those who attend will be able to meet and get a picture with Adrian after the class.
Full details of the partnership have not yet been revealed, however, given that one of the Peloton instructors is teaching a class for this implies a widespread global partnership between the two companies.
One would expect that some number of LA Fitness locations would be installing Peloton hardware as part of this partnership. One of the social image shared by LA fitness about the launch party shows a Peloton Bike, as well as Peloton branded weights in a LA Fitness gym.
With the recent launch of the Peloton branded gym at the University of Texas, one could easily imagine that some LA Fitness locations could end up with a branded Peloton room inside the gym – and that is what is happening at some locations.
One of the two locations the launch party is being held at, the Irvine East location – does have a full Peloton room. It includes a Peloton Bike, Rower, and weights.
At this time, neither Peloton nor LA Fitness have confirmed full details on the rollout, or specifics on how many LA Fitness gyms would be getting a Peloton room or equipment.
LA Fitness was founded in California in 1984, and has grown to have more than 700 different gym locations in the US & Canada.
We will share more details as it becomes available.
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