Global Agencies Bring Social Commerce Expertise to the LATAM Market

LOS ANGELES, Feb. 25, 2025 /PRNewswire/ — Outlandish Digital, a leader in live shopping and social commerce, is proud to announce a groundbreaking partnership with MindgruveMacarta, a global performance marketing, retail media, and data-tech company. Through this joint venture, the two companies will enable brands to launch and scale their TikTok Shop presence in Mexico, tapping into the region’s rapidly growing social commerce market. With TikTok facing uncertainty in the U.S., this collaboration offers a turnkey solution for companies looking to leverage live shopping in Latin America.

“Breaking into new markets requires expertise across multiple disciplines, and our partnership with MindgruveMacarta ensures that brands can navigate this expansion seamlessly,” said William August, Founder and CEO of Outlandish. “Together, we’re providing U.S. and global brands with everything they need to grow their presence on TikTok Shop in Mexico, from regulatory compliance and logistics to advertising and influencer activations.”

With MindgruveMacarta’s deep expertise in eCommerce and its established presence across Latin America, this partnership offers businesses a strategic advantage in expanding into the growing social commerce market. MindgruveMacarta has seven offices across the globe, including Mexico City and São Paulo, and represents a portfolio of clients including 3M, Mattel, and Duracell.

“TikTok Shop is revolutionizing the way brands engage with consumers, and Latin America is on the verge of becoming a major player in social commerce,” said Carlos Corona, Vice President of LATAM and EMEA at MindgruveMacarta. “As brands seek to expand internationally, they need partners who understand both the digital landscape and the nuances of local markets. This partnership allows us to deliver first-to-market solutions for companies eager to leverage this powerful channel for growth.”

For more information on Outlandish’s global market expansion, visit the website at https://outlandishdigital.us/home.

About Outlandish
Founded in 2018, Outlandish is a global leader in live shopping and social commerce, helping brands, creators, and celebrities connect with audiences through immersive, real-time experiences. With a strong presence on platforms like TikTok and partnerships with leading global brands, Outlandish is shaping the future of retail by integrating digital and traditional shopping in new and exciting ways.

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