CR Fitness Holdings, the leading Crunch Fitness franchisee, is behind the upcoming $5 million facility in Orlando

Leading Crunch Fitness franchisee CR Fitness Holdings is gearing up for late fall when Crunch Dr. Phillips is set to become Orlando’s first Crunch featuring the gym brand’s new 3.0 design.

The high-value, low-priced fitness franchisor’s new 3.0 format is inspired by its milestone of reaching three million members and pulls from consumer insights. The refreshed layout features improved aesthetics with a redesigned front entry space, an expanded and enhanced HIIT Zone, additional functional training areas and an increased emphasis on strength training. It also includes improved personal training areas and a reinvented ‘Relax & Recover’ wellness studio. 

Crunch Dr. Phillips will be housed in a $5 million, 37,080-square-foot state-of-the-art fitness facility located at 7506 Dr. Phillips Blvd. and will feature a dedicated group fitness studio, a functional HIIT Zone training area with indoor turf, hot studio, Ride cycling classes, HydroMassage beds, tanning and a sauna.

Founding memberships are available at special rates beginning at $9.99 per month, with $0 enrollment fees. The first 500 members will receive a free t-shirt and discounts on small group and personal training.

“We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Orlando,” CR Fitness Holdings CEO Tony Scrimale said. “With top-quality equipment, amazing group fitness classes and personal training, there is something for everyone at an unbeatable value.”

The group—which plans to hit the 100-club mark by 2026—currently has 74 locations across Florida, Georgia, North Carolina, Texas, and Tennessee and plans to expand into Arizona.