Omoda and Google Cloud to enhance online shopping with gen AI

Posted by Admin January 13, 2025 Shopping

Spread the love

Omoda is a Dutch fashion retailer with 33 physical stores, an app and online shops. Credit: Bjoern Wylezich/Shutterstock.

Dutch fashion retailer Omoda has entered a partnership with Google Cloud to enhance its online shopping platform with AI.

By integrating Google Cloud’s advanced generative AI technology, the retailer has introduced an AI-powered chatbot called Omoda Stylist alongside its Discover the Look function that transforms the way customers shop for fashion online by suggesting complete combinations instead of single items.

Using Google Cloud’s Vertex AI framework and leveraging vector search technology, Gemini models, and multimodal embeddings, Omoda has designed an online shopping experience akin to having a personal stylist available.

Customers can now use conversational search to articulate a desired look, such as “bohemian wedding outfit” or “smart casual workwear”— and receive recommendations that match their style preferences, body shape and preferred brands.

This strategy enhances product findability while offering deeper insights into style compatibility, sizing and suitable occasions.

The introduction of Omoda’s conversational AI tool marks the beginning of its plan to develop a fully interactive and individualised online shopping journey for fashion.

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Retail Insight Network.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Preliminary testing reveals promising outcomes for the use of generative AI in enhancing customer engagement.

The introduction of the Discover the Look feature resulted in conversion rates 2.5 times higher than for interactions without it.

Omoda’s data management system is underpinned by Google Cloud’s BigQuery and Looker Studio, ensuring organised and immediate access to data that supports AI-powered recommendations and analytics.

While the conversational search capability is already operational, Omoda plans further enhancements such as avatar-based outfit previews and integration with users’ wardrobes.

Omoda CTO Ewoud Friedlink stated: “With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalisation of boutique shopping to the online world.

“Google Cloud’s generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalised experience. By the end of 2024, we anticipate that 90% of product content — such as descriptions and recommendations — will be AI-generated.”