We’ve known that Prime Big Deal Days (aka October Prime Day 2024) is on the horizon since last month, but now we finally have some concrete details. This morning, Amazon announced that this year’s event will take place on Oct. 8 and 9. Whether you’re ready to get started on holiday shopping or you just appreciate a good deal, be sure to mark your calendar. We expect to see Black Friday-level discounts on both gift-worthy items and everyday essentials.
In its official Prime Big Deal Days press release, Amazon also name dropped some brands that’ll be included in the sale. This year, you can expect to see markdowns on items from top brands including KitchenAid, Samsung, Beats and Lego. There will also be some enticing travel deals this year—some of which are already live, like up to 40% off Princess cruises and up to 30% off Avis rental car reservations. Below, find everything we know about the unofficial October Prime Day so far, plus some early deals worth shopping right away.
Yes, Amazon has confirmed that there will be a Prime Big Deal Days (aka October Prime Day) in 2024. The sale will be live on Oct. 8 and 9 and feature deals on everything from gifts and toys to beauty and home essentials.
Prime Big Deal Days is Amazon’s annual fall sale for Prime members. The retail giant has run a second Prime Day-like event ahead of the holidays for the past two years, and it’s continuing the tradition in 2024. The sale is a great opportunity to get a head start on your holiday shopping—some of the offers are usually comparable to what you’d see during Black Friday or Cyber Monday.
Amazon Prime Day used to be a once-a-year occurrence, but in recent years the retailer has begun hosting a second sale in the fall. Although Amazon doesn’t typically call the October event Prime Day, it’s essentially the same thing—a 48-hour event featuring hundreds of thousands of exclusive deals for Prime members.
Prime Big Deal Days, colloquially known as October Prime Day, will kick off on Oct. 8 at 12:01 a.m. PDT and last through 11:59 p.m. PDT on Oct. 9.
An Amazon Prime membership costs $14.99 per month. You have the option to pay an annual $139 fee, which brings the price down to about $11.58 per month. If you haven’t had an Amazon Prime membership for the past 12 months, you can also sign up for a free 30-day trial period first.
While October Prime Day won’t arrive until next month, there are some solid Amazon deals available already. Here, we’ve rounded up eight offers that our deals editors recommend shopping right away.
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