AKQA and iFIT, a global leader in connected fitness hardware, software and subscription content, announced the launch of ‘Experience Personalized Fitness,’ for NordicTrack, a new campaign that highlights how the multi-brand offering is the most personalized fitness solution on the market.

In a move that redefines the fitness industry, NordicTrack and iFIT are introducing a profoundly personalised workout experience powered by cutting-edge AI technology, seamlessly blending software and hardware. This marks the second campaign for AKQA with the NordicTrack brand, which celebrates 50 years in 2025, by showcasing NordicTrack’s technically-advanced approach to fitness. 

‘Experience Personalized Fitness’ – conceptualised, developed, and executed by AKQA – features 15 social films that dive into the real reasons people exercise. These films bring to life the various elements of the NordicTrack and iFIT offerings, showcasing how the extensive variety of machines and workouts available offer the solution to any training goal. Built on real iFIT member insights, this campaign showcases how NordicTrack and iFIT understand their users and deliver what they need to succeed in their fitness journeys.

In tandem with the campaign launch, AKQA has refreshed the brand’s website with campaign messaging and assets, and is overseeing the Instagram, Facebook, TikTok and YouTube social handles for the iFIT and NordicTrack brands. At the heart of this revolution is the new iFIT AI Coach, which delivers personalized workout plans based on each user’s unique fitness objectives. Members are recommended the right workout from over 10,000 outdoor and studio fitness workouts to provide the most effective and engaging fitness experience. From high-intensity interval training to yoga and pilates, iFIT offers a comprehensive suite of on-and off-product workouts, both on equipment and in app, ensuring that every user can achieve their goals.

NordicTrack and iFIT’s commitment to innovation extends beyond personalized workouts. The recent development of an Apple Vision Pro retail experience showcases the potential future of retail for NordicTrack. This pioneering approach, developed with AKQA in partnership with MAP and Subvrsive, highlights NordicTrack’s dedication to enhancing the customer experience at every touchpoint, from retail environments to home gyms and beyond.

Jon Freshwater, director of client services, AKQA, says, “Our approach to the ‘Experience Personalized Fitness’ campaign was to deeply understand and reflect the diverse motivations that drive people to exercise. By leveraging real member insights, we crafted a narrative that not only showcases the innovative AI-driven personalization of NordicTrack and iFIT but also resonates with the individual fitness journeys of each user. This campaign is about more than just technology—it’s about creating meaningful connections and empowering people to achieve personal growth. The seamless integration of AI into the fitness experience sets a new standard in the industry, and we’re proud to bring this vision to life through our creative work.”

Mark Phillips, chief marketing officer, iFIT, Inc., says, “iFIT is delighted to work with AKQA again on our new campaign. They have helped us highlight how NordicTrack and iFIT bring innovative personal technologies to the forefront of fitness to further improve our member experience. Their ability to reflect our brand’s values and focus on innovation has been key in helping articulate our story with the public.”