Nissan, hurt by US and Chinese sales, slashes 9,000 jobs globally; CEO to cut pay in half

Posted by Admin November 7, 2024 Jobs

Daniel Leussink
| Reuters

TOKYO — Nissan Motor will cut 9,000 jobs and 20% of its global manufacturing capacity, the automaker said Thursday, as it scrambles to reduce costs by $2.6 billion in the current fiscal year amid a sales slump in China and the U.S.

The plans underline the vulnerability of Japan’s third-largest automaker, having never fully recovered from the disarray that led to the 2018 ouster of former chairman Carlos Ghosn and scaling back of the partnership with Renault.

Nissan cut its annual profit outlook by 70% to 150 billion yen ($975 million) on Thursday, the second time it lowered the forecast this year. Like many foreign automakers, it is struggling in China, where BYD and other local manufacturers are gobbling up market share with affordable EVs and hybrids that boast advanced technology.

But Nissan’s graver problem may be in the United States, where it lacks a credible lineup of hybrid cars. That’s in contrast to Japanese rival Toyota, which has seen a boom in demand for hybrid cars.

Nissan misread demand for hybrids in the United States, CEO Makoto Uchida told a press conference.

“We didn’t foresee HEVs ramping up this rapidly,” he said, referring to hybrid EVs. “We did start to understand this trend towards the end of last fiscal year,” he said, adding that making some changes to core models didn’t go as smoothly as planned.

The Yokohama-based company is planning to cut 9,000 jobs, equivalent to 6.7% of its 133,580 global employees. Uchida declined to give any details about the timing or location of the job and production cuts. Nissan’s North American headquarters is in Nashville, and it has manufacturing plants in Tennessee and Mississippi with nonunion workforces.

The company scrapped its net profit forecast due to ongoing restructuring efforts, which it said would reduce costs by 400 billion yen ($2.6 billion) this fiscal year.

Pay cuts, line speed

Uchida said he would voluntarily forfeit 50% of his monthly compensation starting this month and the other executive committee members will also voluntarily take a pay cut.

Nissan will cut its production capacity by 20%, reduce vehicle development lead time to 30 months and deepen collaboration with its partners including Renault and Mitsubishi Motors, it said.

Nissan is also selling up to 10% of its stake in Mitsubishi Motors to raise up to 68.6 billion yen ($445.45 million).

The automaker has 25 vehicle production lines globally and plans to reduce the maximum capacity of those, Chief Monozukuri Officer Hideyuki Sakamoto told reporters.

One method would be to change line speeds and shift patterns in factories, he said.

Operating profit for the July-September quarter tumbled 85% to 31.9 billion yen, far below a consensus estimate of 66.8 billion yen.

Nissan’s global sales fell 3.8% to 1.59 million vehicles for the first half of its financial year, largely due to a 14.3% drop in China.

U.S. sales fell almost 3% to about 449,000 vehicles. Together, the two markets account for nearly half of Nissan’s global sales by volume.

Honda Motor on Wednesday reported a surprise 15% drop in second-quarter operating profit due to a heavy sales drop in China, sending shares in Japan’s second-largest automaker down 5%.