2025 study by Provoke Insights and 3D Cloud shows surge in online-only shopping while in-store-only declines, and hybrid dominates home furnishings shopping.

ST. PETERSBURG, Fla., March 7, 2025 /PRNewswire/ — Hybrid shopping has become the dominant path to furniture purchases, with online-only shopping continuing to rise while in-store-only shopping declines, according to the newly released 3D Cloud Furniture Shopping Trends Study, 2025. Conducted in partnership with Provoke Insights, the study reveals shifting consumer behaviors reshaping the furniture retail landscape.

The research found that 45% of shoppers now engage with both digital and in-store channels, reinforcing the need for a seamless omnichannel experience. At the same time, the percentage of consumers shopping exclusively online has increased, particularly among female shoppers, while in-store-only shopping continues to decline.

“The shift in shopping behaviors underscores the growing reliance on digital experiences,” said Carly Fink, President and Head of Research at Provoke Insights. “Retailers must ensure they are delivering engaging, seamless, and intuitive digital experiences that enhance both online and in-store journeys. Consumers want the best of both worlds—the convenience of online shopping and the tactile confidence of in-store visits.”

Topline results from the study include:

• 45% shopped both online and in-store; 62% of millennials shopped both channels

• 26% growth in online-only shopping

• 46% of shoppers visited websites first before purchasing in a store

• 58% of shoppers want more help with furniture visualization when visiting stores

• 86% are satisfied with either traditional photos or 3D images, as long as they represent the real product

While omnichannel experiences remain critical, the study also highlights the rising focus on AI-powered tools in the furniture industry. Retailers and consumers alike are eager for AI-driven solutions that improve visualization and decision-making, but the challenge remains in finding practical applications that deliver real value.

“At 3D Cloud, we’ve spent years pushing the boundaries of 3D visualization to help retailers meet customers where they are,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “The future of furniture shopping is dynamic, immersive, and full of opportunity. Retailers who embrace a hybrid model and invest in intuitive technology will be the ones who win.”

The 3D Cloud Furniture Shopping Trends Study, 2025 is available for download at 3dcloud.com/furniture-trends.