Today, Portland-based Barre3, the largest omnichannel, boutique-fitness brand independently owned and operated by women, announces its acquisition of Studio Barre. All 11 of the San Diego-based Studio Barre studios across California, Montana, Rhode Island and South Carolina have begun transitioning into Barre3 studios. The purpose of this acquisition, as shared in a news release by the Barre3 brand, is to, “Bring together the collective wisdom from both brands, and continue to foster both physical and mental well-being for their communities.”

This expansion of Barre3 is being executed strictly through the business’ own cashflow. Founders Sadie and Chris Lincoln have grown Barre3 into one of the most recognized names in boutique fitness without accepting any outside investment. Before founding Barre 3, both co-founders gained fitness experience working for 24 Hour Fitness. This experience inspired them to bootstrap the burgeoning business using a franchise model.

Continuing to build from within and not accept outside investment is a decision that the Lincolns made in order to preserve the brand’s core values. She shares of the decision to remain self-funded through careful expansion and a franchise-model, “Our priority has been investing with people who clearly help us strengthen our connection and build trust with our clients. So far the women who franchise their own local barre3 studios do this best. We always think about the client and what she needs first. If and when we decide to grow with an outside investment, this shared value will be very clear.” Today, all Portland studios and one New York studio are corporate-owned. All other studios are owned by a franchise partner.

The Studio Barre acquisition marks the third acquisition by Barre3. Of this new expansion, Barre3 co-founder and CEO Sadie Lincoln shares, “We are incredibly honored to welcome Studio Barre into our barre3 network. I am impressed with the owners of these studios. These women are driven by purpose and passion and really eager to grow their respective business’ with the support of barre3. This combination of purpose and drive is powerful and I can’t wait to see the positive changes we collectively make as we enter this new era of growth together.”

The transformation of the Studio Barre studios into Barre3 studios will be completed by September, 2025. Current students of Studio Barre will be able to use their memberships until further notice, and should check with their local location for further information.

Studio Barre founder Shannon Higgins shares that, “When I first envisioned Studio Barre, my dream was to build a space where people could come together, challenge themselves, and grow. Above all else, Studio Barre has always been about community—welcoming, supportive, and inclusive. Today, that community has found its new home with barre3. As we embark on this exciting new chapter, I am filled with gratitude and excitement for what’s to come.”

Based on the most recent acquisition of Barre Code, after which the brand saw studio revenue grew 15%, Barre3 anticipates similarly strong YOY growth as these new Barre Studio studios become Barre3. Combined with the brand’s digital platform, whose users take a total 15,000 online workouts per day, Barre3 has shared exclusively with Forbes.com that it has seen 45% AUV (average unit volume) growth since Covid.

Looking further into 2025 and beyond, Lincoln shares that, “We are on a mission to prove our mindful approach to fitness not only transforms bodies but business as well. I am looking forward to partnering with all of our owners as we enter this significant new era of growth together.”