Nascar and Formula 1 products are becoming increasingly popular for children and adults alike.

Once a rare commodity in America, Formula 1 has taken the American market by storm. Formula 1 teams, such as McLaren Racing and Red Bull Racing, have optimized the market and are now offering a variety of options for fans.

On the Nascar side, besides the traditional die-cast cars, there are new innovations that are enhancing the fan experience at home. But there is one thing both series have in common, and that is to utilize the LEGO brand as a way to connect with fans, young and old.

Ahead of the Las Vegas Grand Prix, LEGO Group held a major activation event, in which it debuted the 2025 Formula 1 sets. The popularity of F1 in America, led by the Netflix series “Drive to Survive,” has now enabled all 10 F1 teams to have their own LEGO sets. And Nascar has its own set, as well.

“Together, we’re creating products that ignite curiosity and foster a love of engineering and speed in builders of all ages,” Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said. “This collection uniquely combines the excitement of Formula 1 with the endless possibilities of LEGO play, capturing all 10 teams on the F1 grid for the first time. Our goal is to bring families together to build, explore, and share their passion for the sport, offering something truly special for everyone.”

Not only are there F1 LEGOs for children, but there are adult LEGOs, featuring sets over 1,000 pieces.

Life-size LEGO creations of Formula 1 cars are now seen frequently at races across the globe.

On the Nascar side, Hendrick Motorsports partnered with Carrera to provide an exclusive offering of slot cars, the popular at-home racecars that enables competition within a household.

Frank Tiessen, president of Carrera, understands that product offerings must be unique for consumers. They also must give a sense of authenticity, and that is a sense of pride for Carrera’s Nascar offerings.

“In 2023, we came into an agreement with Nascar and Hendrick, and now we just launched the first products into the market,” Tiessen said. “It’s been an overwhelming success. Slot car racing brings people together. There is no age restriction in that.

The 61-year-old company was founded in Germany and has since expanded to become a global firm. Now, with offerings that include Nascar, Formula 1 and IMSA, Carrera is quite the hot commodity. The highly detailed cars look exactly like real racecars, inside and out.

“The close relationships keep us on our toes and ensures that we put out the best product we can,” he said.

Carrera said there will be at least one additional Nascar team to partner with the slot car racing company next year, and they are looking to expand their Formula 1 offerings, as well.