The first week of 2025’s worst-kept secret is already out and it’s a big one.

On Wednesday, Cobra Puma Golf announced the signing of Max Homa to a multi-year endorsement contract to play Cobra golf clubs and wear Puma golf shoes.

The deal comes as somewhat of a shock before this week as Homa had been with Titleist and Footjoy since turning professional in 2013 and played their gear during his standout college career at UCLA. As of Wednesday morning, Homa was still listed as a golf ball endorser on Titleist’s website.

But, after somewhat of a down year in 2024 where he failed to win on the PGA Tour for the first time since 2020 and fell to 41st in the Official World Golf Ranking, Homa attended a clinic earlier this week in Hawaii sans any brand logos on his hat and bag.

Now Homa is officially the face of a Tour staff that includes Rickie Fowler, Lexi Thompson and Gary Woodland, among other PGA Tour winners.

“I am super excited to join the Cobra Puma Golf team. Gear that’s on the cutting edge of technology and the most comfortable shoes in the game are a great combination for any player,” Homa said in a release announcing the deal. “The Cobra Puma Golf brands are undoubtedly a natural fit for my game, style, and personality and I’m looking forward to a long-term relationship that will be fun and exciting for years to come.”

Homa was also photographed on Tuesday playing practice rounds at Kapalua ahead of the start of the 2025 PGA Tour season at the Sentry using the recently released Cobra DS-ADAPT LS Driver and working with Cobra Tour rep Ben Schomin. Homa looks like he’ll game the driver this week with a Fujikura Ventus Blue 7-X shaft with the FutureFit33 hosel in setting C4.

“Throughout the testing process with the Cobra Tour and R&D team, I was incredibly impressed with the performance of the clubs, and I think they will truly give me a competitive advantage,” Homa said. “I love the look, sound and feel of the new DS-ADAPT driver, and the new FutureFit33 hosel is a gamer changer in terms of fine-tuning performance.”

The deal allows Homa some freedom to pick and choose a few non-Cobra clubs — photos from Kapalua suggest he will still game a Scotty Cameron mallet — but he will start the season with a rather interesting combo set of Cobra irons.

Homa will use a Cobra Limit3D 4-iron and a King CB 5-iron along with a custom 6-PW set of prototype 3D-printed irons. Details on the prototypes are sparse now, but 3D printing is now allowing Cobra to make one-off sets of irons like never before.

“What the Cobra team was able to do with my personal set of 3D-printed irons absolutely blew my mind,” Homa said.

Homa will also debut the new Puma Ignite Elevate 2 Tour golf shoe, which is set to be announced next week.

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