As Wisconsin football continues to build its staff and front office, the Badgers made a key hire on Monday, hiring from within the Wisconsin athletics department. The Badgers hired Marcus Sedberry as the new General Manager of Wisconsin Football.

Prior to this position, Sedberry has been the Deputy Athletic Director/Chief Operating Officer for Wisconsin Athletics since 2022. The news was first reported publicly by ESPN Monday morning, confirmed by 247Sports a few minutes following the report. 

The following notes and quotes include details from Wisconsin’s official press release on Monday afternoon, via UW Athletics:

“Marcus has been an invaluable asset for our football program,” Athletic Director Chris McIntosh said. “His leadership and vision are perfect for this role. Expanding Marcus’s involvement demonstrates our strategy to embrace the future of collegiate athletics and positions us to navigate the opportunities ahead. From his time in the NFL to various collegiate athletic departments, Marcus has been a part of success everywhere he has been.”

Sedberry has overseen significant initiatives, including the House settlement and revenue sharing for the department. In recent months, Sedberry played a pivotal role in helping the Badger Football program build a comprehensive player personnel and revenue sharing strategy that led to a successful launch into the new world of college football.

“Marcus has played a big part in building our 2025 roster and enhancing our program’s operations,” head football coach Luke Fickell said. “His experiences both in professional and college football make this a natural fit and his connection with everything we’ve done during my time here gives our relationship the strength to grow the foundation of our program.”

 “I’m honored to embrace this new role with our football program,” Sedberry said. “As the landscape of college athletics continues to change, it’s crucial that we invest in our future and commit resources to manage these developments effectively.”

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