Rick Shiels launched his “Rick Shiels PGA” YouTube channel in 2012 and has since become a global leader in golf content with 2.93 million subscribers and the world’s largest golf channel. Since inception, his channel has achieved more than 935 million total views with 20+ million hours watched in 2024 alone.

“Partnering with LIV Golf provides an incredible opportunity to take my content to the next level,” said Rick Shiels. “From playing with some of the best golfers in the world to showcasing their courses and teams, I can’t wait to share this journey with my audience. Together, we’re bringing fans closer to the action and showing the world a new side of golf.”

As part of this partnership, Shiels will launch TotShots in 2025, a recreational golf program designed for children aged 3 to 5. Through engaging games and activities, TotShots will introduce young players to the game while promoting coordination, teamwork, and confidence. LIV Golf will contribute $50,000 annually to the initiative, reinforcing a shared commitment to growing the sport.

This partnership underscores LIV Golf’s dedication to innovation, bringing the sport to life in ways never seen before. Fans can look forward to exclusive insights into the LIV Golf League, its players, and teams, all while enjoying Rick Shiels’ authentic, engaging content.