On the heels of naming Greg Norman’s successor at CEO, LIV Golf on Thursday announced it has finalized its long-gestating rights deal with Fox Sports, a multiyear pact that marks the media company’s return to the links after it opted out of its USGA contract in 2020.
Under the terms of the deal, the majority of the Saudi-backed league’s three-day tournaments will be carried by Fox and its primary cable sibling, FS1. The agreement was formalized as LIV Golf prepares for its 2025 campaign, which tees off in Riyadh, Saudi Arabia, on Feb. 6.
The Fox partnership arrives after the conclusion of LIV’s short-lived pact with the CW, which did not exercise its third-year option after signing on with the startup league in 2023. TV ratings during the CW era were underwhelming; in September, the broadcast of Jon Rahm’s championship round—which aired opposite CBS and Fox’s NFL coverage—averaged just 89,000 viewers.
A month earlier, the final round of the LIV Golf Greenbrier tourney (165,000 viewers) was eclipsed by Fox’s coverage of the Pro Pickleball Association Bristol Open (295,000). As was the case throughout the CW partnership, the deliveries were hampered in large part by affiliates’ unwillingness to air the afternoon events.
While Fox will pay what has been referred to as a “modest” rights fee, the amount of money changing hands isn’t in the same stratosphere as the network’s vacated 12-year, $1.1 billion pact with USGA. Nor is it in the same tax bracket as the PGA’s deal with CBS, NBC and ESPN, which pays out $700 million per year.
That said, the $900 billion Saudi Public Investment Fund isn’t exactly hurting for money, and the new arrangement marks an advance over the CW contract, which amounted to a revenue-sharing deal. (In lieu of a traditional rights fee, the two partners split the advertising revenue, while LIV fronted all production costs.)
LIV Golf events will continue to be produced by the league’s in-house team.
In a statement, Rahm characterized the Fox deal as a “huge step forward for LIV Golf” and its fans, while newly-installed CEO Scott O’Neil said the arrangement “signals the next phase of growth” for the venture.
As LIV prepares to embark upon its fourth season with a new leader and media partner locked in, the league also appears to be closing in on its long-awaited tie-up with the PGA Tour. The Investment Fund is said to be interested in investing some $1 billion in PGA Tour Enterprises, in exchange for a 6% stake.
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