Eamonn McCormack
The 2024 Leaders Sports Awards culminated with a memorable celebration at BAFTA 195 Piccadilly in London last night, as the global sports industry gathered to celebrate excellence and innovation. Dame Sarah Storey, 19 Time Paralympic Gold Medal winner, was honored with the night’s top prize — the Leader of the Year Award — for her trailblazing career. Meanwhile, Northampton Saints Head of Operations Kristy Coates was honored with the Unsung Hero Award and Women in Football Chair Ebru Koksal earned the Trailblazer Award. Other award winners on the night included Barclays and The FA (Collaboration); the Nets in Paris (Entertainment Experience); Unsilence the Crowd (Fan Solution); Sportfive (Global Agency); The Year of Redefining Sports Broadcast for India (Media/Broadcast); You Are Not Alone (Storyteller); and TennisViz Insights (Tech Breakthrough). The night also marked a special milestone, as Leaders celebrated 10 years of Leaders Under 40 and honored the Class of 2024 (SBJ).
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