Cheung constantly has to navigate the issue of shifting the people’s mindset toward starting their fitness journeys. “Many people may feel alienated by traditional gyms; they’re either intimidated by the environment or disheartened by aggressive sales tactics,” he says. “I wanted to create a safe space where they felt valued, supported and inspired to take charge of their health. That’s how WOW Fitness was born.” Karl Chueng: “Fitness is a way of life that empowers and inspires”

His goal is to not only encourage others to start going to the gym comfortably, but to take care of their mental and physical wellbeing through movement. “Fitness is my anchor, it keeps me balanced as regular exercise boosts my energy, reduces stress and provides a sense of accomplishment. I want others to feel the same.”

However, it hasn’t always been plain sailing for Cheung, who in the past grappled with body-image issues and prioritises appearance over health. “It took time and effort to shift my mindset from chasing perfection to appreciating progress and strength,” he says. “Fitness has taught me that.” For those contemplating beginning their own journeys to fitness, whether by taking small steps or consistently going to the gym, he has simple words of advice: focus on progress, not perfection. “Take it one step at a time and celebrate every win, no matter how small.”