Karl Cheung on Balancing Fitness, Career and Entrepreneurship

Posted by author February 18, 2025 Fitness

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Influencer, model and entrepreneur, Karl Cheung is recognised by many for his defined physique, depicted in campaigns for brands such as Calvin Klein, Lane Crawford and Tod’s.

While at university, Cheung and his business partner-to-be, Avis Chan, frequented gyms and often toyed with the idea of starting a fitness franchise. Shortly after graduation, they came up with the idea of WOW Fitness. Now, with a burgeoning number of locations in Hong Kong Island and Kowloon, they’re about expand the business with the opening of a sixth branch in Central.

Cheung’s passion for fitness stems from his belief that everyone deserves a supportive environment in which to grow fitter and stronger. “Fitness isn’t just a profession; it’s a way of life that empowers and inspires,” says Cheung, whose own journey began while at university, when he often took on modelling assignments. These required him to stay in shape, but as he soon came to understand, fitness went beyond just looking good; rather, it encompassed various aspects that include discipline, health and confidence. “I realised how transformative it could be, not just for me but for others, too.” he says. “This realisation sparked my dedication to making fitness accessible, enjoyable and empowering for all.”

Cheung constantly has to navigate the issue of shifting the people’s mindset toward starting their fitness journeys. “Many people may feel alienated by traditional gyms; they’re either intimidated by the environment or disheartened by aggressive sales tactics,” he says. “I wanted to create a safe space where they felt valued, supported and inspired to take charge of their health. That’s how WOW Fitness was born.” Karl Chueng: “Fitness is a way of life that empowers and inspires”

His goal is to not only encourage others to start going to the gym comfortably, but to take care of their mental and physical wellbeing through movement. “Fitness is my anchor, it keeps me balanced as regular exercise boosts my energy, reduces stress and provides a sense of accomplishment. I want others to feel the same.”

However, it hasn’t always been plain sailing for Cheung, who in the past grappled with body-image issues and prioritises appearance over health. “It took time and effort to shift my mindset from chasing perfection to appreciating progress and strength,” he says. “Fitness has taught me that.” For those contemplating beginning their own journeys to fitness, whether by taking small steps or consistently going to the gym, he has simple words of advice: focus on progress, not perfection. “Take it one step at a time and celebrate every win, no matter how small.”

The information in this article is accurate as of the date of publication.