Kanye West’s Yeezy online shopping platform has been taken down after it featured T-shirts featuring a swastika.

The rapper and businessman used a Super Bowl commercial on Sunday to send people to his website selling the clothing emblazoned with the Nazi symbol – an image which is often used by the extreme-right.

The ecommerce platform Shopify, which hosts many online shops and businesses, has deactivated his site.

Shopify said in an emailed statement to Sky News’ sister channel NBC News: “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”

The site now redirects to a notice which says the store is “not available”.

West’s representative is yet to respond to a request from NBC for comment.

The white T-shirts featured a black swastika on the front and were the only items for sale on the front page of yeezy.com as of Monday morning, NBC News reported.

No text or explanation accompanied the item, just the letters “HH-01.” They were available for $20 (£16).

The decision to sell the T-shirt triggered widespread criticism, including from the Anti-Defamation League (ADF) which posted a statement on X on Monday, describing the shirt sales as further proof of West’s antisemitism.

The organisation, formed to combat anti-Jewish bigotry and discrimination, explained that the swastika was adopted by Hitler and “continues to threaten and instil fear in those targeted by antisemitism and white supremacy”.

The ADF also said the T-shirt was labelled on Kanye’s website as ‘HH-01’ – suggesting this was code for “Heil Hitler”.

West – who legally changed his name to “Ye” – has in recent days been posting antisemitic messages on X, including claims that he is a Nazi.

That account was deactivated on Monday, prompting his spokesperson Milo Yiannopoulos to issue an explanation.

“Ye is an intergenerational artist and icon who continues to redefine the limits of creativity and free expression. He has deactivated his X account for the time being,” he said in a statement.

One of the most successful figures in hop-hip, West built up a fashion brand called Yeezy which began as a collaboration with Adidas. But the German sportswear giant cut ties with him in 2022 over his antisemitic remarks.

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