Jersey City is emerging as a prime destination for those seeking high-quality, sustainable fashion. A new report from CouponFollow ranks the best U.S. cities for thrift shopping, and Jersey City earned a spot in the top 10, placing 8th nationally.
While it may not boast the sheer volume of thrift stores found in larger cities, its carefully curated selection of secondhand treasures has garnered attention from thrifty shoppers both locally and beyond.
The local thrifting scene is dominated by boutiques and consignment shops that focus on vintage and luxury items, a trend that sets Jersey City apart from the typical thrift shopping destinations. Offering everything from designer handbags and shoes to one-of-a-kind apparel, these stores cater to fashion-conscious shoppers seeking sustainability and style, with Downtown Jersey City serving as the heart of the action.
301 Collective (301 First St.) offers a selection of apparel for both women and children along with one-of-a-kind statement jewelry, bags, and other rare accessories. Another top spot is Another Man’s Treasure (195 Montgomery St.), a beloved vintage shop offering everything from vintage t-shirts and sweatshirts to evening gowns and cowboy boots.
For those looking to extend the life of their wardrobe, Farewell Exchange (135 Erie St.) has a unique Instagram-to-store model, curating secondhand fashion for eco-conscious shoppers. ConSHINEment (910 Bergen Ave.) offers a large selection of streetwear, casual, vintage, and designer clothing. ZeroKid NJ (381 Monmouth St.) offers a versatile space that doubles as a vintage store and community venue, featuring men’s and women’s clothing, shoes, and accessories.
The city’s thrifting scene is also home to several gems that cater to home decor and eclectic finds. Twilight Thrift Shop (2845 John F. Kennedy Blvd.), in the heart of Journal Square, offers a range of items, from furniture and clothing to quirky collectibles. Sure Things (561 Palisade Ave.) features an array of curated home goods and vintage treasures, with a focus on unique finds by creative entrepreneur Marinell Montales. For those seeking stylish, one-of-a-kind home decor, Into the Void (117 Brunswick St.) is a vintage furniture store known for its diverse collection of furniture and ‘weird art.’
Jersey City’s growing recognition as a hub for sustainable fashion and home decor is part of a larger trend in secondhand shopping, with the CouponFollow report highlighting that thrifting saves the average American over $2,000 a year.
While Jersey City shines for its unique offerings, neighboring Newark also ranks highly in the report, placing 2nd nationally for its affordability and quality of thrift stores. Known for its affordable thrift shops and highly-rated vintage stores, Newark offers an unparalleled shopping experience for bargain hunters. Meanwhile, New York City holds the top spot in the report, celebrated for its extensive variety of secondhand stores that attract thrifters from all over. Together, these three cities form a regional hub for secondhand shopping enthusiasts.
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Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country L
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