Jeff Bezos and Lauren Sánchez are embracing the winter season together. The engaged couple were all smiles as they held hands during a shopping outing at Kemo Sabe, a luxury Western apparel store in Aspen, Colorado, on Sunday.

The billionaire entrepreneur dressed for the occasion in a cowboy hat, aviator sunglasses, jeans, and boots.

Courtesy: The Daily Stardust/ LA Gossip TV / BACKGRID

His fiancée opted for a cozy yet stylish look, wearing a long fur coat layered over a fitted catsuit.

Sánchez accessorized her outfit with a matching fur hat to complete the glamorous winter ensemble.

Courtesy: The Daily Stardust/ LA Gossip TV / BACKGRID

The 60-year-old Amazon founder and the 55-year-old former news anchor were seen enjoying quality time with family and friends during their snowy getaway.

Their cheerful shopping trip in Aspen occurred just a week after Bezos addressed and denied a rumor about an extravagant $600 million wedding planned in the popular holiday destination.

“This whole thing is completely false — none of this is happening,” the mogul posted on X following a Daily Mail report.

“The old adage ‘don’t believe everything you read’ is even more true today than it ever has been. Now lies can get ALL the way around the world before the truth can get its pants on,” he added.

“So be careful out there folks and don’t be gullible.”

Bezos finalized his divorce from MacKenzie Scott, his wife of 25 years, in 2019.

He and Sánchez got engaged in May 2023 after nearly five years of dating.

The engagement included a stunning 20-carat diamond ring, which Page Six Style experts estimate to be worth $2.5 million.

The couple’s Aspen getaway also included a star-studded holiday party hosted by Bezos at the Matsuhisa sushi restaurant on Saturday night.

Ivanka Trump and her husband, Jared Kushner, appeared in good spirits as they were seen leaving the event hand in hand.

The couple traveled to Colorado after attending a Christmas Eve celebration at President-elect Donald Trump’s private club, Mar-a-Lago, in Palm Beach, Florida.