Bloomberg reports Jay-Z and the NFL plan on continuing their partnership.
During the NFL’s owner’s meeting in Atlanta on Tuesday (Oct. 15), commissioner Roger Goodell said, “It’s been a mutually positive relationship, I’m not sure either one of us really spend much time talking about contracts. Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
According to ESPN, the previous deal was valued at $25 million over five years which included Roc Nation’s input on the Super Bowl Halftime Show and helping out with the league’s social justice program Inspire Change, which has given out $375 million in grants.
The marriage has had it’s fair share of controversy, though. Since making the announcement in the summer of 2019, Jay was criticized for getting in bed with a league that allegedly blackballed San Francisco 49ers quarterback Colin Kaepernick for choosing to kneel during the national anthem in protest of police brutality. And most recently, the rapper and businessman felt the ire of some in the rap community when it was announced that Kendrick Lamar and not Lil Wayne would be headlining this season’s Super Bowl in New Orleans.
Since Jay and Roc Nation took over the reigns of the coveted Super Bowl Halftime slot, they’ve picked mostly hip-hop centric acts with Shakira, J.Lo, The Weeknd, Dr. Dre and friends, Rihanna, and Usher all hitting the stage. This year’s show will be highly-anticipated as Lamar sets out to put an exclamation point at the end of an already stellar year.
Billboard reached out to both the NFL and Roc Nation for comment.
We are roughly a little over two weeks out from the trade deadline, which means stuff is happening. A lot of it. There are NFL rumors aplenty to dive into as we
NFL Owners approve Brady's minority ownership stake in Vegas RaidersTom Brady has been approved by NFL owners to purchase a minority stake in the Las Vegas Raid
SANTA CLARA, Calif. -- As the San Francisco 49ers began preparation for this week's game against the undefeated Kansas City Chiefs, they had no choice but to tu
Brandon Beane is ready to push all of his chips into the middle of the table.The Buffalo Bills general manager appeared on The Pat McAfee Show just one day afte