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Italy inbound tourism thrives on its rich cultural heritage, stunning landscapes, and renowned cuisine. Visitors flock to iconic cities like Rome, Florence, and Venice, drawn by historical landmarks such as the Colosseum, the Vatican, and the canals of Venice. The picturesque countryside of Tuscany and the Amalfi Coast attract those seeking scenic beauty. Italy’s diverse regions offer unique experiences, from the fashion hubs of Milan to the ancient ruins of Pompeii which attract business tourists, leisure travellers and digital nomads.

Gastronomy plays a vital role, with tourists savoring world-famous Italian dishes and wines. Festivals, art, and warm hospitality further enhance Italy’s appeal as a top travel destination. Italy’s visa-free policy now covers 89 countries, including all Schengen Area members, greatly boosting its travel and tourism sector.

Italy is poised to experience significant growth in the Travel & Tourism sector, with expected revenues to hit US$23.67 billion by 2024 and an annual growth rate of 2.80%, reaching a market volume of US$27.18 billion by 2029. The hotel sector is projected to dominate, accounting for US$9.18 billion in 2024. In 2023, travel and tourism contributed approximately 10.5 percent to the national GDP, translating to almost 215 billion euros in total economic impact.

In March 2024, tourist accommodations in Italy registered around 8.1 million arrivals, encompassing both international and domestic guests. Historically, Germany has been the primary source of foreign visitors to Italy, followed by France, Austria, Switzerland, and the United Kingdom. Italy recorded a robust 57.25 million tourists in 2023, including 57.25 million international visitors who spent more than $55.9 billion during their stays.

The revival of international tourism revenues began in 2021, amounting to $25 billion, and climbed to $43.70 billion in 2022. This figure further escalated to $55.9 billion in 2023. That year, Italy saw 49.81 million international and 44 million domestic visitors. International tourist visits totaled 26.89 million in 2021, with Germany, France, and Austria leading as the top source markets. By 2029, it is anticipated that 70% of the total revenue in the Travel & Tourism market will be generated through online sales.

Visa Free List

Europe

Albania, Andorra, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom

Americas

Antigua and Barbuda, Argentina, Bahamas, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Dominica, El Salvador, Grenada, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, United States, Uruguay, Venezuela

Asia

Brunei, Israel, Japan, Malaysia, Marshall Islands, Micronesia, Palau, Singapore, South Korea, Timor-Leste, United Arab Emirates

Oceania

Australia, Kiribati, New Zealand, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu

Africa

Mauritius, Seychelles

Discover Italy’s Must-Visit Cities

Rome: Nestled in Italy’s central-western territory, Rome reigns as the capital and its most populous city. As the heart of the ancient Roman Empire, Rome dazzles with timeless wonders like the Colosseum and the Pantheon. It is also home to Vatican City, which hosts awe-inspiring sites including St. Peter’s Basilica and the Sistine Chapel. The city is a treasure trove of Renaissance art and delectable Italian gastronomy.

Florence: At the core of Tuscany, Florence epitomizes the Italian Renaissance with its abundant historical, artistic, and architectural marvels. This city is a repository of some of the globe’s most esteemed artistic and cultural relics, complemented by its splendid churches and palatial structures.

Venice: As the capital of the Veneto region, Venice emerges from the northeastern Italian landscape. Unique for its structure of 118 small islands linked by numerous canals, the city lies in the picturesque Venetian Lagoon off the Adriatic Sea, separated from the mainland by the Lido.

Milan: Positioned in northern Italy, Milan is a cornerstone of cultural heritage and contemporary fashion. Known globally as a fashion hub, the city hosts significant events such as Milan Fashion Week and is also celebrated for its historical sites.

Iconic Italian Destinations

Tuscany: A pivotal center during the Renaissance, Tuscany has long been regarded as one of Italy’s most breathtaking locales and a linchpin in Europe’s commercial, artistic, and political spheres.

Italian Lakes: The Italian Lake District, nestled in northern Italy, has been a favored retreat since Roman times, acclaimed for its exquisite lakes.

Colosseum: This colossal amphitheater is not only the largest built by the Roman Empire but also serves as a prototype for modern sports arenas with its enduring architectural grandeur.

Tower of Pisa: This famed tower in Pisa is celebrated not just for its striking design but for its notorious tilt, making it one of the city’s most captivating sights.

Amalfi Coast: Designated as a UNESCO World Heritage Site, the Amalfi Coast stretches along the Sorrentine Peninsula. The towns of Positano and Amalfi are jewels amidst this stunning coastal landscape, but visiting the smaller villages also offers a full appreciation of its scenic beauty.

Explore Italy’s Finest Attractions

Lake Como: Nestled amidst mountains with picturesque towns dotting its shores, Lake Como stands as a symbol of scenic beauty in Italy. This lake has traditionally been a retreat for the affluent, featuring grand villas and stately palaces.

Florence’s Cathedral of Santa Maria del Fiore: Towering over the city, the Cathedral of Santa Maria del Fiore is a masterpiece and one of the world’s most exquisite cathedrals. It defines the skyline of Florence with its grandeur.

Cinque Terre’s Coastal Charm: The “Five Villages” of Cinque Terre present a stunning coastal experience with their steep cliffs and hills. Monterosso al Mare, Vernazza, Corniglia, Manarola, and Riomaggiore are connected by a scenic road and walking trails that offer breathtaking views.

Venice’s St Mark’s Basilica: St Mark’s Basilica stands as a pivotal attraction in Venice. Visitors in Piazza San Marco marvel at its facade and the treasures it houses, showcasing a blend of architectural styles.

Sicily’s Diverse Beauty: As a jewel in the Mediterranean, Sicily attracts travelers with its rich mix of cultural artifacts and mesmerizing landscapes.

Genoa’s Rich Maritime Heritage: As Italy’s major port city, Genoa captivates with its rich maritime history and architectural marvels, including churches, palaces, and museums.

Adventures in the Italian Outdoors:

• Trek the Dolomites from Ortisei: Ortisei, a quaint town in Val Gardena, South Tyrol, serves as a gateway to the stunning Dolomites, offering spectacular hiking opportunities.
• Dive into History at Parco Sommerso di Baia: Dive into the waters of this protected marine park to explore the submerged ruins of an ancient Roman city.
• Ski the Italian Alps: The Italian Alps, bordering France and Switzerland, offer thrilling ski experiences in Piedmont’s numerous resorts.
• Paraglide over Castelluccio: Experience the breathtaking views of Umbria’s plains from above, soaring over the earthquake-impacted village of Castelluccio.
• Snowboarding in Madonna di Campiglio: Enjoy the slopes of Madonna di Campiglio, a favored snowboarding destination nestled in the Brenta Dolomites in Trentino.

Discover Italy’s Top Luxury Hotels

Explore some of Italy’s most exquisite accommodations where luxury meets tradition:

• Ibis Milano Centro stands as a beacon of comfort and style in the heart of Milan, offering a prime location and impeccable services.
• Hilton Molino Stucky Venice is a remarkable restoration of a historical flour mill on Giudecca Island, transformed into a unique hotel that offers stunning views of Venice.
• Hyatt Centric Milan Centrale impresses with its modern amenities and strategic location, making it a favorite among those seeking contemporary luxury.
• Hotel Carlton On The Grand Canal in Venice offers guests the quintessential Venetian experience with elegant rooms overlooking the iconic canal.
• NH Collection Palazzo Cinquecento in Rome provides a touch of sophistication with its beautifully preserved historical features and modern luxuries.

ITA Airways: Italy’s Premier Flag Carrier

Italia Trasporto Aereo, operating as ITA Airways, is Italy’s pride in the skies. Concentrating its operations at the Rome Fiumicino hub and Milan Linate airport, ITA Airways aims to become the leading airline for both business and leisure travel. Initially, the airline will operate 59 routes to 44 destinations, expanding to 89 routes and 74 destinations by 2025.

Strengthening Bonds: ITA Airways and Croatia Airlines Expand Codeshare

ITA Airways and Croatia Airlines are excited to expand their codeshare partnership, enhancing travel opportunities between Italy and Croatia. This collaboration includes flights between Rome Fiumicino and Zagreb, Split, and Dubrovnik, facilitating smoother connections and increased options for travelers on both airlines. The expanded agreement will provide Croatia Airlines’ customers with easier access to Italy’s major destinations, fostering greater connectivity and choice for both business and leisure travel.

Rome’s Fiumicino Airport: Gateway to Italy

Leonardo da Vinci International Airport, commonly known as Rome Fiumicino Airport, is the largest airport in Italy. Serving 41.7 million passengers in 2016, an increase from 38.5 million in 2014, it connects Italy with major global destinations like Paris, Amsterdam, New York, and more. Recognized multiple times as the Best Airport by ACI Europe, Fiumicino continues to be a critical hub for international travelers entering or leaving Italy.