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Last week, Tourism Ireland teamed up with four tourism enterprises from Ireland to attend the Global Travel Marketplace (GTM) in Fort Lauderdale, Florida. This annual event spans three days and features a series of personalized one-on-one appointments and opportunities for networking.

The program is designed to facilitate direct connections between Irish tourism companies and leading travel advisors from North America. This setup provides an invaluable platform for Ireland’s representatives to showcase their offerings directly to influential figures in the travel industry.

By participating in GTM, these Irish businesses ensure that Ireland remains a top recommendation among travel advisors, enhancing its appeal as a destination. This strategic presence aims to attract more tourists to the island, leveraging the advisors’ expertise and reach.

Alison Metcalfe, Tourism Ireland’s Head of North America, said:“Our presence at this year’s GTM in Florida was another excellent platform to inspire influential North American travel professionals about the island of Ireland and the many great things to see and do. Events like this provide a valuable opportunity for Tourism Ireland and our partners to connect and network with travel professionals who have the potential to bring valuable tourists to the island, helping to secure a greater share of their business for Ireland in 2024 and beyond.”

Sarah Hamilton from Tourism Ireland, Caitriona O’Mahoney of Lyrath Estate, Matthew Lepisto representing JacTravel, Patrice Lavery from Hastings Hotels, Biddy Hughes of Westport Estate, and Debbie Moran from Fáilte Ireland were all present at the GTM event in Florida.