PALM BEACH GARDENS, Fla., Feb. 27, 2025 /PRNewswire/ — The International Luxury Hotel Association (ILHA) proudly announces Matrix Fitness as its newest official partner to support the integration of wellness-focused fitness solutions within the luxury hospitality sector. This collaboration reflects a shared commitment to enhancing guest well-being through innovative fitness experiences tailored to high-end properties.

Barak Hirschowitz, President of the International Luxury Hotel Association, noted the significance of this partnership: “Matrix Fitness’s leadership in premium wellness technology makes them an ideal partner for ILHA. Their solutions empower luxury hotels to deliver personalized, holistic experiences that resonate with today’s discerning travelers. This collaboration amplifies our shared vision of integrating wellness as a cornerstone of modern luxury.”

Through this collaboration, ILHA and Matrix Fitness will share insights and best practices with industry professionals, focusing on the evolving role of fitness and wellness in luxury hospitality. Matrix Fitness will contribute to discussions on emerging trends, technology integration, and wellness initiatives that align with the needs of modern travelers, including at ILHA’s INSPIRE Luxury Hospitality Conference in Las Vegas and potentially the Luxury Hospitality Summit in Prague.

Collaboration for Industry Insights
Rachel Lenzner, Hospitality & Wellness Strategic Account Manager at Matrix Fitness, highlighted the opportunity this partnership presents: “As guest expectations around wellness continue to evolve, we look forward to working with ILHA to provide industry professionals with insights and solutions that enhance the fitness experience within luxury hotels.”

Hirschowitz added: “Matrix Fitness’s contributions to our community will help shape the conversation around wellness in hospitality, offering valuable perspectives on how hotels can create meaningful wellness experiences for their guests. Our 2025 conferences will set new benchmarks for innovation, highlighting trends in sustainability, well-being, personalization, technology, AI, investment, and growth. Matrix Fitness’s expertise will be instrumental in driving the ILHA INSPIRE dialogues.”

About Matrix Fitness

Matrix Fitness (matrixfitness.com) is the fastest-growing commercial fitness brand and a division of Johnson Health Tech. Its state-of-the-art cardiovascular, functional training and strength equipment combines performance, technology and refined design to complement health clubs, hotels and other fitness facilities.

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