In 2025, edge AI will start to transform the grocery industry by enhancing in-store operations and creating seamless omnichannel experiences for consumers, said David McIntosh, chief connected stores officer at Instacart.

“Customers enjoy personalized recommendations and deals throughout their shopping journey, and in-store technologies powered by edge AI, like smart carts, are at the forefront.”

Instacart’s smart carts, which are called Caper Carts, are equipped with an engaging digital screen, cameras, location sensors, built-in scale and NVIDIA Jetson hardware.

They offer ultra-fast item recognition unlocked by edge AI computing, and deliver a win-win-win for customers, CPGs, and retailers, McIntosh said.

“CPGs can finally leverage the personalization, measurability, and targetability of online advertising in physical stores. And grocers benefit from new revenue streams and enhanced customer loyalty.”

In the upcoming year, he added, AI will transform grocery shopping as customers everywhere, of all ages, tap smart carts to make shopping less of a chore and more engaging and fun.

Instacart’s vision is to build the technology that powers every single grocery transaction. The company partners with 1,500 retail banners to grow and bring their businesses online. We do this by providing the absolute best service for people and families who want their groceries delivered, offering first-class selection, speed, quality, and affordability.

By continuing to refine and expand our tech offering, Instacart is committed to continually improving the omnichannel performance for its retail partners, according to a company spokesperson.

“With advanced product search and improved in-store fulfillment and out-of-stock functionality, we’re improving the accuracy of e-grocery, leading to overall order quality and customer satisfaction.”

Instacart’s existing integrations with retailers’ core systems allows it to build on that momentum. The company’s focus is to strengthen partnerships with grocers of all sizes, including regional retailers, and integrate more deeply with grocers’ loyalty programs.

“We’re excited about the potential of Connected Stores, which combine in-store technologies with our online platform to enhance both the shopping experience and fulfillment efficiency,” according to the spokesperson. “Not only does Connected Stores include FoodStorm, but it also spans Caper Carts, which improves the in-store experience and speeds up checkout, making the grocery experience that much more enjoyable.”