How Top Brands Are Using Augmented Reality to Transform the Retail Shopping Experience
TBC’s Insider:
The integration of augmented reality in retail is not just about enhancing customer experiences, it’s also about driving sales and reducing operational costs. According to a report by Statista, the global AR market in retail is expected to reach $61 billion by 2030, highlighting the growing significance of this technology in the industry.
Retailers leveraging AR not only improve customer satisfaction but also gain valuable insights into consumer behaviour through data collected during these interactive experiences.
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