How do you revive in-store shopping? Look to TX Huaihai in Shanghai
In the heart of Shanghai is a decades-old retail space that bills itself as an “epicentre of youth culture”. At a time when e-commerce is all the rage, it promises to revitalise in-store shopping. It houses local fashion brands previously sold only online.
Until 2008, the six-storey building housed a branch of Japanese department store chain Isetan, which closed many of its overseas stores as shopping habits evolved.
TX Huaihai has nightclubs, restaurants, exhibition spaces and a curated selection of new-wave fashion stores.
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