How brands are using AI to optimize shopping ads for natural customer language
While search ads account for a large percentage of marketing budgets, organic search traffic is anticipated to decrease 50% by 2028 because of AI. By ensuring advertising is set up to maximize the most effective search ads — shopping ads — fashion and beauty brands can capitalize on micro-trends, micro-occasions and more to drive incremental sales.
AI-based solutions coupled with natural customer language offer fashion and beauty brands a clear way forward to optimize shopping ads effectively while working to future-proof impending traffic declines. Download this new report from Lily AI to learn more about:
- How fashion and beauty brands are optimizing shopping ads
- What high-performance attributes are and why they matter
- Why incorporating natural customer language benefits consumers and brands alike
- Real-world examples of brands using AI to optimize shopping ads
Sponsored by Lily AI
Related
Exclusive | Dave Portnoy is quietly shopping a book
Barstool Sports founder Dave Portnoy is shopping a book, Page Six has exclusively learned. Portnoy’s agency UTA is repping the tome, sources te
We Track Sales For A Living. Here Are The 30…
As shopping experts, we shop slowly and carefully to discern if a sale offers the most bang for our buck. From everyday essentials to larger splurges, knowing w
Can you afford to be patriotic when grocery shopping?
CBCPenguins bask on the shore of King George Island near Brazil's Comandante Ferraz research station in Antarctica.Antarctica is like no place on Earth. The "W
Our Readers Top Loved Products Last Month Were All Sleep…
1TOP-TESTED COTTON SHEETSCalifornia Design Den Cotton SheetsNow 23% OffCredit: California Design DenWhy we love it: If you have been reading our What's In My Ca
