Many consumers are starting their Halloween shopping before Labor Day.
A new survey of Walmart shoppers reveals broader trends in seasonal Halloween purchase trends.
Utilizing first-party data from its proprietary Walmart Luminate data analytics platform, the discount giant surveyed its customers about their Halloween shopping behavior.
One-in-three surveyed Walmart customers say they are likely to buy Halloween-related items between June and August, with 66% saying they had made at least one Halloween purchase in the four weeks preceding Sept. 3, 2024 or planned to during the four weeks following that date.
[READ MORE: How early Halloween is changing retail]
The biggest motivators cited for early Halloween shopping fear of missing out and the thrill of planning ahead. In addition, 31% of respondents who had made a seasonal purchase in the past four weeks said they usually shop impulsively for Halloween due to the following reasons (more than one answer accepted):
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