Holiday shoppers are willing to cut spending in other areas.
A new survey reveals consumer attitudes toward shopping for holiday gifts.
According to “Gift or Grinch? Unwrapping This Season’s Shopper Spending Plans,” a survey of 4,000 U.S. and U.K. adult consumers from enterprise search software provider Coveo, reveals 59% of respondents say they plan to cut everyday purchases in order to prioritize gifting budgets, and more than three-quarters (76%) plan to maintain or increase gift purchases this holiday season.
Within this generally optimistic holiday shopping environment, the survey uncovered a number of specific factors that consumers say would help motivate them to make a holiday purchase.
For example, 90% of respondents said they are open to being persuaded to add items to their existing online order and 85% respondents said they are prone to impulse buys online, especially for fashion, shoes, and apparel. And more than two-thirds (68%) are planning to visit one or more retailers during Black Friday and Cyber Monday.
The survey also revealed the following holiday purchase drivers:
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