Quality and creativity have been issues since Nike took over the NBA jersey designs before the 2017-18 season. If the leaked photo of the hideous Boston Celtics alternate jersey is this season’s actual design, Nike certainly dropped the ball in creativity.
The jersey is an unimaginative regular muscle shirt with absolutely no creativity. The city edition jerseys are supposed to pay homage to the history and cultures of each team and city, but the design for Boston is nothing more than the franchise name with a lime green stripe to match — and it’s not even Celtics green.
If this is the best Nike could come up with, the multi-billion dollar company missed the mark. It’s a glorified practice jersey with the wrong colors. Even the word Beantown across the chest would be better, considering Houston has “H-Town” on its jersey.
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Fans flocked to social media to express their disgust with the representation. A majority of the fans chiming in on the design used words like hideous, basic, boring, disgusting, ugly, and worst. And they are not wrong.
Nike didn’t just miss the mark with the Celtics; they also missed the net with the Lakers, Cavaliers, Suns and Wizards city edition jerseys. Maybe Nike will go back to the drawing board and rethink the designs, given the amount of backlash received.
