Gully Se Olympics, which translates to ‘from the bylanes to the Olympics’, encapsulates the emotion, highlighting the inclusive and competitive spirit of gully cricket which unites every Indian, irrespective of age through their shared passion for the game.

This campaign is a celebration of the joy of cricket, potential and perseverance, and aims to inspire millions of young players across India and capture the spirit of every aspiring cricketer. It also showcases to the world how unbridled passion at the grassroots level can pave the path to the pinnacle of sports – the Olympics.

Cricket fan and musician SlowCheeta has composed and produced the energetic track in the vibrant film, and former cricketer Aakash Chopra will join the celebration on social media.