MEMPHIS – Learfield, the exclusive multimedia rights holder for Memphis Athletics, announced today that Greg Gaston has been elevated to General Manager of its locally-based team, Tiger Sports Properties (TSP).

Gaston is a 12-year veteran with TSP, first joining the team as Account Executive in August of 2013. He has excelled over the years in cultivating strong relationships and developing innovative collaborations with brand partners, leading to promotions to Senior Manager of Business Development in 2018 and Associate General Manager in 2020 before being named General Manager.

As GM of Tiger Sports Properties, Gaston will serve as the primary Learfield liaison related to the university’s comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with Senior Vice President and Director of Intercollegiate Athletics Dr. Ed Scott and the entire athletics administration on all aspects of the relationship between Learfield and Memphis Athletics, which is an enterprise-wide client utilizing Learfield’s digital ticket and marketing platform provider Paciolan, digital solutions leader SIDEARM Sports, licensed merchandise agency CLC, and stadium and arena seating solutions provider Learfield Amplify.

“Greg possesses valuable experience and institutional knowledge as a graduate of the University of Memphis law school,” University of Memphis Senior Vice President and Director Intercollegiate Athletics Ed Scott, Ph.D, said. “Under Greg’s leadership, we are excited for the future of the department’s relationship with Learfield and look forward to strengthening our brand within the partnership. We would like to thank Todd Kucinski for his years of service at Memphis and appreciate his assistance ensuring a smooth transition for Greg and the Tiger Sports Properties team.”

While in college, Gaston held positions at Octagon Sports and Athletic Resource Management (now Creative Artists Agency). At Athletic Resource Management, he spent the summer of 2007 with sports agent Jimmy Sexton handling sponsorship agreements for various NFL players, including former Tigers DeAngelo Williams and Stephen Gostkowski.

Prior to joining Tiger Sports Properties, Gaston began his professional career in Memphis as a civil and criminal defense attorney before finding his way back to his passion of working in the sports industry.

“The Memphis Tigers have been a big part of my family’s life for many years, and I’m thrilled to move into the GM role at Tiger Sports Properties,” said Gaston. “It’s a transformative time in college athletics and an exciting time to be a Tiger, and I look forward to working together with Dr. Scott and his staff to continue advancing Memphis Athletics and Tiger Sports Properties while helping our brand partners create authentic connections with our incredible fanbase.”

A 2012 graduate of the University of Memphis Cecil C. Humphreys School of Law, Gaston received his bachelor’s degree from the University of Maryland in 2009, where he was also a four-year letterwinner in football for the Terps.

Gaston is the son of longtime television voice of the Tigers and current Tiger Sports Network radio broadcaster Greg Gaston. He resides in Memphis with his wife, Dory – who serves as Team Dentist for the Tigers – and their two children, Lucy and James.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.