When it comes to kids and presents, one thing is for sure: You’ll know exactly how they feel about their gift as soon as they open it. Gift correctly and you’ll be rewarded with the most adorable oversized reaction. But if they aren’t into it? Get ready for the waterworks — or at minimum, a very begrudged thank you.

If you want to be the MVP of gift giving this holiday season, now is the time to start your shopping. If you think it’s early, it’s not: The toys kids really want may be hard to find after the Black Friday rush, so it’s worth it to get ahead of the game and buy them now. Don’t know what to get? Rounded up here are 15 toys kids are so obsessed with that it spurred parents and grandparents to leave reviews as an ode of gratitude.

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